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Stratum Bespoke

Bespoke furniture store with custom design and manufacturing workflow

GatsbyStrapiPostgreSQLAWSDockerStripeThree.js
Stratum Bespoke

Key Results

150% increase in custom orders

3D furniture visualization

Custom design workflow

Manufacturing integration

Problem

A bespoke furniture company needed a sophisticated e-commerce platform that could handle custom furniture design, 3D visualization, and provide a seamless design-to-manufacturing workflow. They required a scalable system to manage custom designs, material selection, and complex manufacturing processes.

Approach

Frontend Development

  • Gatsby with React for fast, SEO-optimized furniture showcase
  • 3D furniture visualization using Three.js for custom design preview
  • Custom design system with material and style selection
  • Luxury UI/UX with premium furniture photography and smooth interactions
  • Responsive design optimized for all devices
  • Interactive design configurator for custom furniture

Backend Architecture

  • Strapi headless CMS for content and product management
  • PostgreSQL database with complex schema for designs, materials, and orders
  • Redis caching for product catalog and session management
  • Stripe integration for secure payment processing
  • AWS S3 for high-resolution furniture images and 3D models
  • Custom API for design-to-manufacturing workflow integration

DevOps & Infrastructure

  • AWS ECS Fargate for serverless container deployment
  • Docker containers for consistent development and production
  • GitHub Actions CI/CD with automated testing and staging deployments
  • AWS RDS for managed PostgreSQL with read replicas
  • CloudFront CDN for global content delivery
  • AWS Lambda for serverless functions (design processing, notifications)

Outcome

  • 150% increase in custom furniture orders through 3D visualization
  • Seamless design-to-manufacturing workflow reducing lead time by 40%
  • Comprehensive material and style selection system
  • 99.9% uptime with zero data loss during peak ordering seasons
  • Advanced analytics dashboard for design trends and manufacturing optimization
  • Mobile-first design achieving 90% mobile conversion rate

Technical Stack

frontend

Gatsby with React and Three.js

backend

Strapi headless CMS

database

PostgreSQL with complex schema

ecommerce

Stripe for payment processing

infrastructure

AWS (ECS, RDS, S3, CloudFront, Lambda)

monitoring

Sentry, Custom dashboards

cicd

GitHub Actions, Automated testing

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